In public relations, it’s first of all necessary to learn the basics and then keep up with new techniques and approaches all the time.
To stay afloat in this fast-changing world of PR, you’ve got to keep abreast of the latest developments by utilizing all the resources at your fingertips - which includes books. Today we’ve decided to take a quick look at some great book-based sources which are definitely worth your attention.
Below are seven of the most useful public relations books, which can be really valuable for any PR or marketing professionals:
"Writing Effective News Releases" by Catherine McIntyre. Written in an easy to digest manner, this book includes helpful advice, real-world examples and step-by-step guides. The book comprehensively explains how to write effective press releases to help promote your business both locally and off shore.
"How to Win Friends and Influence People" by Dale Carnegie. A worldwide best-seller, "How to Win Friends and Influence People" has been republished several times, but even now the book is still relevant. It contains timeless tips for building relationships, increasing your influence and popularity, handling complaints and much more. If you haven’t yet given it a read, now is the time.
"The New Rules of Marketing and PR" by David Meerman Scott. This book examines how to create a press release strategy, by including social media, blogs, online videos and viral marketing for reaching buyers directly.
"Rogue Elephants: One PR Girl’s Fight Through the Human Jungle" by Jane Hunt. In this book, the author shares with readers her own experiences while working in a big London PR agency, including all of its details, decision-making and implications. This book is quite useful for all students and future PR specialists.
"The Business of Influence: Reframing Marketing and PR for the Digital Age" by Philip Sheldrake. This book explains how media has evolved and how PR needs to evolve with it. This book is also about reframing marketing and PR according to 21st century media and technology development.
"The PR Masterclass" by Alex Singleton. Providing readers with great practical advice and effective tips, this book can help to increase your PR skills as well as improve your media relations.
"The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki and Peg Fitzpatrick. A fairly interesting and easy to understand piece that combines practical tips and perfect suggestions in order to meet the biggest daily challenge of social media — “to feed the Content Monster.”
There are many other useful and informative PR books out there. In this post we’ve only given you a small selection that can help give you a head start in learning more about Public Relations. If you have already read some of these books, or have some other top reads, we’d love to hear your opinions – give us a shout in the comments below.
This September the Mail.ru Group presented new products for journalists and media. We selected the highlights from the talk of the Mail.Ru Group’s editorial director Sergey Paranko. He talked about how media measure the effect of publications; what is the “infoxication,” and how the users’ behaviour have changed recently.
One of the best ways of feel your way into what makes a great news release headline is to analyse existing headlines. Have a look at what is already out there and you will definitely get a sense of what works well and what doesn't.